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Showing posts from March, 2018

22A – Elevator Pitch No. 3

The feedback I got was pretty uniform: Stand up . And that is exactly what I did. And I did feel a change, it made me feel more confident.

23A – Your Venture’s Unfair Advantage

1. Flexibly present: the ability to live fully in each moment, doing my best, without fear of changing my mind. Valuable: Incredibly so. It allows me to be fully submerged in each activity I partake in.  Rare: Yes. Imitable: Yes. Requires being very mindful.  Non-substitutable: This cannot be replaced. 2. Creative: thinking outside the box Valuable: Yes, Helps come up with original ideas Rare: not so much Imitable: everyone's creativity is a bit different  Non-substitutable: creativity cannot be replaced 3. Accountable: I like to uphold the activities I say I will accomplish. Valuable: Indeed, helps with staying on track. Rare: No Imitable: Being accountable is Imitable Non-substitutable: Maybe with a staff to keep me in check, but intrinsically no.  4. Detail Oriented: I like to be neat, organized, and have my works be as perfect as possible by making sure all small details excel. Valuable: I think its important in set...

21A – Reading Reflection No. 2

I read "Thinking, Fast and Slow" by Daniel Kahneman 1) What was the general theme or argument of the book? This book went into detail about our ways of thinking: System 1 - quick almost reaction type thoughts to make decisions, and System 2 - analyzed thoughts and ideas. It dove deeper to cover why we and how we use both systems, and some fallacies that we also use. 2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003? Im more aware now of my style of thinking and thought process. I understand some of the fallacies I can fall for and know to look out for them, 3) If you had to design an exercise for this class, based on the book you read, what would that exercise involve? It would definitely be a study on how we perceive memories. Good or bad? and a look at the actual memory and what made it such. 4) What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that d...

20A – Growing Your Social Capital

Domain Expert: Caleb 1) Who they are and what their background is: Caleb has been a vegan for over 7 years, he does not suopport anything that involves the killing or mistreatment of an animal for human gain.  2) Which 'slot' you are filling with each person (i.e., domain expert, market expert, supplier), and how the person fills the spot. Caleb fits the domain expert because he is very well educated on the detrimenal truths to the leather indusrty, and also is very experienced in buying products that are animal free. 3) A description of how you found the person and contacted the person. Facebook vegan group 4) The nature of the exchange you have with the person -- what favor did they do for you? What is the return expectation?  I told Caleb about my idea and he was immediately interested in learning more. He agreed that there was a need for higher end belts that were animal free. He shared with me his experience with other belts he's had in the past, and did...

19A – Idea Napkin No. 2

1)  You.  My name is Cristian Bernal. I define myself to be a very determined individual with a knack for being fully submerged in whatever I dive into. I have talents in social and creative fields. I can make friends easily, and make people around me comfortable. I have an eye for framing, composition, movement, color, emotion in photography and cinematography.  My skills come from my love of cinematography - They lie in technical aspects such as operating a camera or editing on a computer, but also managing people on set. My experiences are far and wide, the most stand out ones come from traveling, and from people who live controversial lifestyles. My aspirations are to grow multiple streams of revenue, in which every revenue stream is something I am either passionate in or believe in. By having a business that deals with protecting the environment, along with animals, I can see me getting very emotionally invested in it. However, I wouldn't see it playing a day...

18A – Create a Customer Avatar

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My customer wakes up early in the morning and goes to the gym. He comes gets back to his house, gets ready, and makes a shake for breakfast using almond milk. He grabs his computer bag and out the door, he goes. He gets in his red Tesla and off he goes to work. The tech space is where he works, coding, he has a good job and makes over $145K a year. For lunch, he heads to a new hipster vegan spot just a block down from his office. While eating his food, he browses Instagram and checks his facebook. Without realizing, it during lunch is where he gets exposed to the highest amount of advertising. He loves vegan and environmentally friendly products. On the side, he helps non-profits that take care of animals and non-profits that help with urban gardening with their websites. He loves supporting his community and is very politically involved. What I have in common with this person are many of the same sentiments and feelings, but not the same actions. This guy actually lives...

A17 Elevator Pitch Practice! (Part 2!)

Feedback: I got the feedback that I should mention where my idea for this came from, or how it was inspired. What changed: I included a different intro that served a double purpose of a hook with a story, but the story also explained the inspiration behind this. Giving my idea a bit more background.  Also, I included a swatch of my sample product textiles.

16A –What’s Your Secret Sauce

My five human capital abilities: Flexibility Present - I do not rely on the past to determine my present feelings and emotions, I am sought out to live each moment of my life without any judgment or bias. Yet, I do have tendencies to do what I love and there is a  continuous magnetism that attracts me to that very thing. At the same time, I am not tied down emotionally to the present, which allows me to give it my full attention, focus, and even exhaustion, without fear that I might one-day change interest.   Creative - My being by nature is creative. Powered by curiosity, creativity answers questions logic doesn't. In my career, creativity is a requirement. I explore unconventional methods and try to figure out where I can draw outside the lines.   Accountable - I like to uphold the activities I say I will accomplish. To a degree, this contradicts #1, but if I say I am finishing something, especially if someone else is holding me accountabl...