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Forming An Opportunity, Assignment 4A

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I have a belief that there is a problem with the Apple iPhone charging cables. I myself have experienced dozens of broken charging cables due to the wear and tear they receive on the end that plugs into the phone. Not only do I have this problem, but it is something that I noted other students in my Entrepreneurship class have too. What happens is that the end of the cable that gets plugged into our phone often receives excessive bending. This excessive bending causes the outer rubbery layer of the cable to break, revealing the internal wires of the cable. The unmet need is a solution that will prevent this problem. Everyone with an iPhone, over 1.6 billion people, has experienced this problem and is looking for that solution. The need for the solution hasn't always been needed, it started with the release and expansion of iPhones. People all over the world are creating their own "at home" solutions to fix this problem - putting tape around the ...