12A – Figuring Out Buyer Behavior No. 1
Segment : For my segment, I found it appropriate to pick people who are against animal cruelty/exploitation. All three of my interviewers are people who are passionate in defending animal rights. 1. Sean is a young business owner who runs an Instagram page dedicated to vegan news and food recipes. 2. Ishaan, a colleague who came to the United States from India - in India cows are sacred and Ishaan holds this belief here in the US. 3. Yasmin is a vegetarian who believes animals should be treated fairly. Interviews : Sean: He mentioned that this problem comes around when he is shopping. Both online and retail. Especially if he is looking for any product that is traditionally made from Cowhide leather. He searches online often looking for alternatives and communicates with the vegan community to see what they recommend. Ishaan: He notices this problem not only when he is shopping for himself, but also when others shop too. He mentioned that there a...