18A – Create a Customer Avatar
My customer wakes up early in the morning and goes to the gym. He comes gets back to his house, gets ready, and makes a shake for breakfast using almond milk. He grabs his computer bag and out the door, he goes. He gets in his red Tesla and off he goes to work. The tech space is where he works, coding, he has a good job and makes over $145K a year. For lunch, he heads to a new hipster vegan spot just a block down from his office. While eating his food, he browses Instagram and checks his facebook. Without realizing, it during lunch is where he gets exposed to the highest amount of advertising. He loves vegan and environmentally friendly products. On the side, he helps non-profits that take care of animals and non-profits that help with urban gardening with their websites. He loves supporting his community and is very politically involved. What I have in common with this person are many of the same sentiments and feelings, but not the same actions. This guy actually lives...