15A – Figuring Out Buyer Behavior No. 2
Alternative Evaluation: I found that the most common alternatives my segments looks into while searching online for a cruelty-free belt/purse/wallet are simply other available products that meet those needs. These products can be made from cork, canvas, pleather, etc. but what is interesting is that when I asked about what matters most, even though I interviewed three vegans again, the answers were all different. One guy said to him quality was the most important, that he had gone through too many badly made vegan wallets. I assumed this person had the highest income, another person said she looked for a mix of style and price, while the third interview mentioned he also considered the style and quality, but the price was the biggest determining factor. How/where do they buy? This is often a B2C business, and my interviewees all purchased their products online. However, the thought came to mind while doing this, that I might also be able to sell these product...