As I thought more and more about my original idea (essentially a CarFax reporting company that works with all service and repair shops), I thought I about how passionate I really was about it. And I realized I was only mildly interested in it. Its core mission was to keep the value of peoples cars from going down. It's nice, but I think I could do better. That is why I am pivoting my idea into something I personally believe in a bit more. In a nutshell: Pineapple and mushroom based leather wallets, belt, and purses that will provide people with an alternative to traditional cowhide leather products. Its mission is to provide the world with an environmentally friendly alternative in order to leave our planet better than we found it. Here is my elevator pitch:
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